Speech #1 outline

1. Purpose  
1. To inform the audience of the new Kia Niro and for Kia to get there name out there more
1. How: through humor and celebrity endorsement
1. Humor: made it humours by making common ideas funny
2. Shows Melissa McCarthy trying to be eco friendly in a humorous way
3. Relatable because a lot people would like to be eco friendly
4. Celebrity endorsement: used a funny and unproblematic actress to portray the issues     
2. Effectiveness
1. I would say it wasn't all the effective at selling you the product because it didn’t inform the audience that well of what they are selling
2. I do think that they made the brand more recognizable through its humor, but it didn't give that much information on the product itself