https://www.youtube.com/watch?v=_jtnsrDjr8M

This commercial in from the 2017 super bowl.  In this commercial, Melissa McCarthy can be seen helping with a lot of known economical issues.  I think the purpose of this commercial was to make the new Kia more recognizable.  It was shown in the super bowl, so a wide variety of people saw this commercial, however, I think the audience is young adults who are looking to buy a car.  It is obvious that there are many issues in our economy and this commercial shows the audience some of the problems in a humous way by using Melissa McCarthy.  I think by pairing a serious topic with a humors appeal, it makes the commercial work.  I think this commercial was effective because it is easy to remember and it talks enough about the car to make people curious, but left out enough that people would have to do more research.